Scaling Customer Support with AI in HubSpot

Scaling Customer Support with AI in HubSpot

HubSpot's new wave of AI features is a game changer for support teams. Here’s how to make the most of it—with expert help from Pivot.

When support requests pile up and your team’s stretched thin, it’s tempting to look for a silver bullet. But here’s the reality: scaling customer support takes more than faster replies. It takes strategy, the right tools—and now, a solid dose of AI.

Good news! HubSpot has rolled out a suite of powerful new AI and automation features in Service Hub that actually work. Better news? At Pivot, we’ve been rolling up our sleeves, exploring what these tools can do, and helping clients implement them thoughtfully, without overwhelming their teams or losing the human touch.

Let’s walk through what’s new, what’s next, and what it means for your support org.

 

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