Using Constant Contact is like riding a bike with training wheels. You probably won’t crash but you won’t get anywhere very fast either. When the rest of technical marketers are driving cars with built-in GPS, exceptional fuel economy, and full in-dashboard diagnostic systems, you can bet they’ll get to the party where all the technology buyers are well before you do.
We have a few people over 40 on our team, and I’m happy to say I’m one of them. So when I saw this article titled, “Three-day working week 'optimal for over-40s,'” I was intrigued but also wary because ageism is widespread in business. Essentially, the article described a study of workers over 40, in which they were scored on mental tasks. Researchers looked at accuracy, brain stimulation, stress, exhaustion, etc. They concluded that the optimal workweek for those over 40 is somewhere between 25 to 35 hours a week, though work quality seems to decline slightly after 25 hours.
Every once in a while I see excellent posts on Facebook from some of the newsfeeds that I like—Ars Technica and Digital Trends, for example, and there are times when I will go as far as to take these posts and create a blog based on the content. Recently, while I was out doing a few things, this one popped up from a good friend, the Managing Partner of a known AV industry communications and content creation firm (who likes to pose some interesting "challenges" for me):
So I decided to take a stab at this one (actually, I can hardly resist) —call it a bit "off-the-beaten technology path" blog thesis...
I assume that if you are reading this blog that you know I have been a Pivot employee for a month now. If you missed that tidbit of exciting news, you can read about my first week at Pivot or you can read the Pivot press release that describes my position and value to the team.
Periscope turned one year old in March. If you do not know what Periscope is, it is a live streaming video mobile app. Periscope allows you to become your own broadcasting station as you stream video and audio to any viewers who join your live broadcast.
Like a tree crashing in the forest, if your product drops and no one shares it on social media, it’s like it never happened. You may get some sales through standard means, but to really count now, you need a strong social media presence.
Most of us have a computer in our pockets, yes I am talking about your cellphone. Our smartphones allow us to do many things – update our calendars, call/text/email contacts, surf the web, or interact with one of thousands of apps. The more we use our smartphones and other smart devices, the more we want them to be intuitive and be able to interact with us, thereby making the transaction we are trying to complete even easier.
In news that is bound to make heads spin, Milestone AV Technologies announced it has acquired Vaddio, a global manufacturer of PTZ cameras, professional AV solutions, and unified communication and collaboration solutions. Vaddio joins other well-known brands such as Chief, Da-Lite, SANUS, and Projecta as part of the Milestone AV Technology family.
If you missed the exciting press release from earlier this week, I am working for Pivot Communications! No, this is not my first job, but it is the first job where I am a remote employee. However, just because I am a remote employee does not mean that I am not connected with the rest of my team members. My virtual connection does not simply go from Pennsylvania to Utah—it is limitless in its reach as Pivot has clients located around the country.
Christa Bender Joins Growing AV/Tech Marketing Agency
Salt Lake City, UT – Pivot Communications (www.pivotslc.com) announced today that Christa Bender has joined Pivot to support its growing list of accounts. Christa
has 13 years of AV industry experience. She became a Certified Technology Specialist™ (CTS) in 2010 and holds many AV manufacturer certifications. Christa is currently studying for her CTS-Design exam.
One of the common challenges for sales and marketing teams is understanding a company’s products and services due to the highly technical nature of AV. Christa brings proven technical abilities and frontline experience working with AV customers. Christa’s achievements include being recognized by Commercial Integrator as a Top 40 Influencer under 40 in 2015, as well as one of 103 #AVTweeps You Must Follow on Twitter. She was named a Power Player by Systems Contractor News, honoring exemplary women in the industry, and she was one of three women presented with the Women in AV (WAVE) Business and Leadership Conference Award in 2015.