Twitter
Why Your Business Needs A Social Listening Plan for Twitter
Learn more about your prospects and increase your marketing efficiency through a social listening plan.
HubSpot’s New Marketing Events Object: A Better Way to Track Event ROI
If you’ve ever hosted a webinar or attended a trade show, you know the struggle: juggling lists, forms, Zoom links, and spreadsheets just to track who registered, who showed up, and whether any of it moved the needle.
Good news: HubSpot has heard the cries of event marketers everywhere.
Their newly revamped Marketing Events Object is built right into the CRM and ready to clean up your campaign clutter. At Pivot, we’re already helping clients use this feature to capture meaningful engagement data, tighten up follow-up, and finally get visibility into event ROI.
Let’s break it down.
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- HubSpot
- AI
- Automation
- CRM
- social media marketing
- B2B Marketing
- HubSpot Integrations
- SEO
- Service Hub
- blogging
- HubSpot
- AI
- Automation
- CRM
- social media marketing
- B2B Marketing
- HubSpot Integrations
- SEO
- Service Hub
- blogging
- lead nurturing
- marketing automation
- Sales Enablement
- Technology
- business blog
- content marketing
- inbound marketing
- qualified sales leads
- ABM
- Content Calendar
- Social
- av marketing
- content strategy
- keywords
- marketing team
- social media for business
- social media strategy
- website visitors
- AI Chatbot
- AV
- Alexa for Business
- Business Writing
- Buyer Personas
- Deliverability
- Help Desk
- Inbound Sales
- Repurposing Content
- Social Listening
- Social Monitoring
- Target Audience
- Ticketing
- audiovisual industry
- blog
- brand awareness
- branding
- copywriting skills
- customer experience
- digital assistant
- digital workplace
- email marketing
- flywheel model
- goals
- industry influencers
- language recognition
- lead generation
- marketing emails
- mobile apps
- mobile optimization
- mobile video app
- online engagement
- remote worker
- resources
- sales leads
- search engine optimization
- social media
- technology marketing
- voice commands
- webinar
- workplace
- writing emails that convert
Social
5 Reasons Why You Need a Content Calendar
Creating a space for your team to organize and clearly map your social posts will ensure everyone's on the same page and improve your content quality.
Pivot Team
Jun 10, 2021
sales leads
4 Ways a Business Blog Could Help your Company Stand Out
Discover how a business blog can help your company increase its visibility, authority, and lead generation.
Pivot Team
May 25, 2021
marketing automation
Be a Better Marketer with Marketing Automation
Marketing in the digital age is no easy feat. Learn how to engage anonymous self-educating visitors and automate your important (but tedious) tasks.
Frances Johnson
Jul 20, 2020
B2B Marketing
The Problem with Buyer Personas
We've had a long love affair with buyer personas. I've created more than I can count. But I'm done. Find out why and what we think is a better option.
Jane Johnson
Jun 24, 2020
AV
Funnel vs. Flywheel: What’s the Best Way to Visualize Your Marketing Efforts?
Learn about the flywheel marketing model and how it drives company growth.
Frances Johnson
Dec 20, 2019
social media marketing
How To Make Your B2B Marketing Big on Social Media
Even businesses marketing to other businesses need a social media strategy. Here’s how to make a big impact online.
Frances Johnson
Oct 14, 2019
technology marketing
7 Ways to Be More Human in Your Email Marketing
Automated email marketing can help you create successful outcomes, but you need to be human in your communication with contacts and customers.
Pivot Team
Aug 26, 2019
lead nurturing
Don’t Attend a Trade Show without Doing These 3 Things
Hitting the tradeshow circuit? Read these trade show marketing tips first.
Frances Johnson
Aug 8, 2019
HubSpot
Why You Need a CRM That Drives Growth
Ready to ditch your Rolodex and go digital with your client relationship management? Find out how HubSpot's CRM can support your sales enablement...
Frances Johnson
Jul 31, 2019
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