Why Buyer Intent is a Must-Have Tool for Marketers Today
Learn how to use HubSpot's Buyer Intent tool to track key buying signals and prioritize high-intent leads for better sales results.
If you’ve ever hosted a webinar or attended a trade show, you know the struggle: juggling lists, forms, Zoom links, and spreadsheets just to track who registered, who showed up, and whether any of it moved the needle.
Good news: HubSpot has heard the cries of event marketers everywhere.
Their newly revamped Marketing Events Object is built right into the CRM and ready to clean up your campaign clutter. At Pivot, we’re already helping clients use this feature to capture meaningful engagement data, tighten up follow-up, and finally get visibility into event ROI.
Let’s break it down.
Read MoreLearn how to use HubSpot's Buyer Intent tool to track key buying signals and prioritize high-intent leads for better sales results.
We've had a long love affair with buyer personas. I've created more than I can count. But I'm done. Find out why and what we think is a better option.
Each month we'll send you stuff we've learned or find interesting. Usually about HubSpot and B2B sales and marketing, sometimes about cats and corgis.
Privacy Note: We respect your privacy. Your information will not be shared with any third party and you can unsubscribe at any time.