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The AV Marketer

    Struggling with Social Media Marketing? Here are 3 Easy Fixes.

    Posted by Frances Johnson on Nov 28, 2018 10:30:00 AM

    A few years ago I went to see a concert at an outdoor venue. The opening act had a terrible sound system and we had to strain to hear anything. (Though when we finally did hear them we decided maybe missing out on the sound wasn’t such a bad thing.) When the main act came on stage, their equipment was much better. Their amplifiers and loudspeakers provided the right level of volume without distorting the sound. We felt like we were on the front row even though our tickets were for the lawn. 

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    Topics: social media, social media marketing, online engagement, sales leads, Facebook, Twitter

    4 Ways to Use Facebook for Professional Purposes

    Posted by Susan LaPoint on May 16, 2017 10:54:55 AM

    If you’re looking for cat memes, personality quizzes, and old high school friends, you know Facebook is the virtual place to go. But did you know many people are also using it for business?

    In HubSpot’s State of Inbound 2017 report, 74% of survey respondents said they use Facebook for professional purposes—not that far off from the 78% who said they use LinkedIn for professional reasons.

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    Topics: Facebook, social media for business, social media

    Mixing Business with Your NSFW Personal Views on Social Media. How Can You Avoid It?

    Posted by Jane Johnson on Dec 12, 2016 12:53:29 PM

    Admittedly, I wasn’t a super early adopter of social media. I’ve since warmed to Facebook—it did just make me a nice video to celebrate our 8-year anniversary. I see clear opportunities to use social networks like Twitter and LinkedIn for business marketing purposes, but my own personal engagement has been limited. (Apologies to my Twitter followers.) Coming off this pretty heated campaign season has me thinking about the increasingly blurring lines between professional and personal contacts.

    LinkedIn has built-in clarity for how it should be used—it’s a professional network. But if you maintain only one account for Twitter and Facebook, you may feel like it’s time to establish some boundaries. I started accepting friend requests from clients and professional contacts on Facebook a couple of years ago. My Twitter account @Jane_Pivot is pretty business-focused. I’ve wanted to follow some feeds that are of personal interest to me but have so far refrained. I don’t want you to judge my taste (or lack thereof) in music.

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    Topics: social media, Facebook, Twitter, LinkedIn

    Pivot Your Periscope

    Posted by Christa Bender on Apr 22, 2016 10:00:00 AM

    Periscope turned one year old in March. If you do not know what Periscope is, it is a live streaming video mobile app. Periscope allows you to become your own broadcasting station as you stream video and audio to any viewers who join your live broadcast.

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    Topics: social media, mobile apps, product reviews, Technology, mobile video app