Some people consider social media as something they do on weekends. Others use social media daily, but only for personal reasons. And there are others who use social media daily for both personal and business reasons. Which category do you fall into?
A few years ago I went to see a concert at an outdoor venue. The opening act had a terrible sound system and we had to strain to hear anything. (Though when we finally did hear them we decided maybe missing out on the sound wasn’t such a bad thing.) When the main act came on stage, their equipment was much better. Their amplifiers and loudspeakers provided the right level of volume without distorting the sound. We felt like we were on the front row even though our tickets were for the lawn.
If you’re looking for cat memes, personality quizzes, and old high school friends, you know Facebook is the virtual place to go. But did you know many people are also using it for business?
In HubSpot’s State of Inbound 2017 report, 74% of survey respondents said they use Facebook for professional purposes—not that far off from the 78% who said they use LinkedIn for professional reasons.
Admittedly, I wasn’t a super early adopter of social media. I’ve since warmed to Facebook—it did just make me a nice video to celebrate our 8-year anniversary. I see clear opportunities to use social networks like Twitter and LinkedIn for business marketing purposes, but my own personal engagement has been limited. (Apologies to my Twitter followers.) Coming off this pretty heated campaign season has me thinking about the increasingly blurring lines between professional and personal contacts.
LinkedIn has built-in clarity for how it should be used—it’s a professional network. But if you maintain only one account for Twitter and Facebook, you may feel like it’s time to establish some boundaries. I started accepting friend requests from clients and professional contacts on Facebook a couple of years ago. My Twitter account @Jane_Pivot is pretty business-focused. I’ve wanted to follow some feeds that are of personal interest to me but have so far refrained. I don’t want you to judge my taste (or lack thereof) in music.
Periscope turned one year old in March. If you do not know what Periscope is, it is a live streaming video mobile app. Periscope allows you to become your own broadcasting station as you stream video and audio to any viewers who join your live broadcast.