Even in the digital age, there is value in meeting customers, clients, and prospects in person, and trade shows offer excellent opportunities. Even with more digital marketing tools available than ever, 30 percent of companies reported plans to increase their trade show marketing budget last year. The only way to get a return on that investment, though, is to have a solid plan going into your trade shows, including a digital marketing plan that will give you all the bang your buck has to offer. Here are three marketing strategies to get the most out of your trade show budget and experience.
As you get ready to start your company’s business blog, know that you are not alone. Fifty-four percent of companies want to grow traffic to their website over the next 12 months, according to HubSpot’s State of Inbound 2018 report, and blogging is a great way to do that.