If you’ve ever hosted a webinar or attended a trade show, you know the struggle: juggling lists, forms, Zoom links, and spreadsheets just to track who registered, who showed up, and whether any of it moved the needle.
Good news: HubSpot has heard the cries of event marketers everywhere.
Their newly revamped Marketing Events Object is built right into the CRM and ready to clean up your campaign clutter. At Pivot, we’re already helping clients use this feature to capture meaningful engagement data, tighten up follow-up, and finally get visibility into event ROI.
Let’s break it down.
Read MoreIf you've wondered whether you should outsource your technology content development, read this blog post to find out what you should consider first.
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