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The AV Marketer

    How To Take Your B2B Marketing Big on Social Media

    Posted by Frances Johnson on Oct 14, 2019 9:05:00 AM

    For businesses focused on marketing themselves to other businesses, social media marketing might feel unnecessary or out of scope. Or maybe, since it’s a bit outside your normal tactics, you worry that your team doesn’t have the expertise to execute a social media marketing strategy successfully.

    Well, do we have good news for you.

    Not only can social media have a big impact on B2B marketing, it’s probably not as hard or time-consuming as you think. Here are five tips to maximize your business-to-business social media marketing efforts and grow your online presence.

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    Topics: social media marketing, B2B Marketing

    5 Tips To Get Your Social Media Strategy Started

    Posted by Christa Bender on Jan 29, 2019 9:00:00 AM

    Some people consider social media as something they do on weekends. Others use social media daily, but only for personal reasons. And there are others who use social media daily for both personal and business reasons. Which category do you fall into? 

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    Topics: social media, social media for business, social media marketing, social media strategy

    Struggling with Social Media Marketing? Here are 3 Easy Fixes.

    Posted by Frances Johnson on Nov 28, 2018 10:30:00 AM

    A few years ago I went to see a concert at an outdoor venue. The opening act had a terrible sound system and we had to strain to hear anything. (Though when we finally did hear them we decided maybe missing out on the sound wasn’t such a bad thing.) When the main act came on stage, their equipment was much better. Their amplifiers and loudspeakers provided the right level of volume without distorting the sound. We felt like we were on the front row even though our tickets were for the lawn. 

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    Topics: social media, Twitter, Facebook, sales leads, online engagement, social media marketing

    Training Tips: How to Get in Shape for Social Media

    Posted by Susan LaPoint on Aug 23, 2018 11:56:58 AM

    One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.

    You slowly piece together the fact that your company’s Twitter account has not only been taken over by some unauthorized person or group, but they have been posting offensive messages all night.
     

    You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.

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    Topics: Social, social media for business, social media marketing, HubSpot