HubSpot’s New Marketing Events Object: A Better Way to Track Event ROI

HubSpot’s New Marketing Events Object: A Better Way to Track Event ROI

If you’ve ever hosted a webinar or attended a trade show, you know the struggle: juggling lists, forms, Zoom links, and spreadsheets just to track who registered, who showed up, and whether any of it moved the needle.

Good news: HubSpot has heard the cries of event marketers everywhere.

Their newly revamped Marketing Events Object is built right into the CRM and ready to clean up your campaign clutter. At Pivot, we’re already helping clients use this feature to capture meaningful engagement data, tighten up follow-up, and finally get visibility into event ROI.

Let’s break it down.

 Read More
    marketing automation

    Be a Better Marketer with Marketing Automation

    Marketing in the digital age is no easy feat. Learn how to engage anonymous self-educating visitors and automate your important (but tedious) tasks.

    Frances Johnson Jul 20, 2020
    B2B Marketing

    The Problem with Buyer Personas

    We've had a long love affair with buyer personas. I've created more than I can count. But I'm done. Find out why and what we think is a better option.

    Jane Johnson Jun 24, 2020

    Subscribe to the Pivot Newsletter

    Each month we'll send you stuff we've learned or find interesting. Usually about HubSpot and B2B sales and marketing, sometimes about cats and corgis. 

    Privacy Note: We respect your privacy. Your information will not be shared with any third party and you can unsubscribe at any time.