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The AV Marketer

    Be a Better Marketer with Marketing Automation

    Posted by Frances Johnson on Jul 20, 2020 12:34:59 PM

    Marketing in the digital age is no easy task—and it’s only getting harder. Your customers are researching and self-educating online long before they want to hear from your sales team. And even people who are visiting your site stay largely anonymous. That leaves you without enough information about the personality and needs of your potential customers.

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    Topics: marketing automation, SEO, B2B Marketing

    The Problem with Buyer Personas

    Posted by Jane Johnson on Jun 24, 2020 1:18:33 PM

    We’ve had a lengthy love affair with buyer personas. I’ve created more than I care to count—analyzing pain points, interviewing customers or prospects, and making elegant charts to represent the target audience.

    But I’m done. I can’t look at another stock photo representing Ian IT Director, Fran Facilities Manager or Homer Human Resource VP.

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    Topics: B2B Marketing, Buyer Personas, ABM

    How To Make Your B2B Marketing Big on Social Media

    Posted by Frances Johnson on Oct 14, 2019 9:05:00 AM

    For businesses focused on marketing themselves to other businesses, social media marketing might feel unnecessary or out of scope. Or maybe, since it’s a bit outside your normal tactics, you worry that your team doesn’t have the expertise to execute a social media marketing strategy successfully.

    Well, do we have good news for you.

    Not only can social media have a big impact on B2B marketing, it’s probably not as hard or time-consuming as you think. Here are five tips to maximize your business-to-business social media marketing efforts and grow your online presence.

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    Topics: social media marketing, B2B Marketing