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The AV Marketer

    The Problem with Buyer Personas

    Posted by Jane Johnson on Jun 24, 2020 1:18:33 PM

    We've had a long love affair with buyer personas. I've created more than I care to count. I've analyzed pain points. I've interviewed buyers. I've made elegant charts to showcase everything you need to know about your target buyers.

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    Topics: B2B Marketing, Buyer Personas, ABM

    How To Take Your B2B Marketing Big on Social Media

    Posted by Frances Johnson on Oct 14, 2019 9:05:00 AM

    For businesses focused on marketing themselves to other businesses, social media marketing might feel unnecessary or out of scope. Or maybe, since it’s a bit outside your normal tactics, you worry that your team doesn’t have the expertise to execute a social media marketing strategy successfully.

    Well, do we have good news for you.

    Not only can social media have a big impact on B2B marketing, it’s probably not as hard or time-consuming as you think. Here are five tips to maximize your business-to-business social media marketing efforts and grow your online presence.

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    Topics: social media marketing, B2B Marketing