mobile apps
TikTok’s Ad Potential Makes us Dance like a Zoomer
Your content is your reputation and TikTok yields the high engagement rates you need in future marketing campaigns.
How to Transform Your Support Team with HubSpot’s AI Customer Service Agent
Today’s customers don’t just hope for fast support—they expect it. According to HubSpot’s 2024 State of Customer Service Report, 21% of people want their support issue resolved immediately, and nearly half expect answers within just a few hours.
That’s a lot of pressure on your team—especially if they’re buried in a sea of “How do I reset my password?” tickets while juggling complex customer needs.
This is where AI support can shine. With HubSpot’s AI Customer Service Agent (code-named Breeze), you can deliver 24/7, on-brand support for routine inquiries—without adding strain to your team. In fact, 91% of customer success leaders now consider AI chatbots effective at improving service.
At Pivot, we’ve seen this firsthand. As a 5-star rated HubSpot Solutions Partner, we help clients streamline their service operations with tools like Breeze—and the impact is truly transformative.
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marketing automation
Be a Better Marketer with Marketing Automation
Marketing in the digital age is no easy feat. Learn how to engage anonymous self-educating visitors and automate your important (but tedious) tasks.
Frances Johnson
Jul 20, 2020
B2B Marketing
The Problem with Buyer Personas
We've had a long love affair with buyer personas. I've created more than I can count. But I'm done. Find out why and what we think is a better option.
Jane Johnson
Jun 24, 2020
social media marketing
How To Make Your B2B Marketing Big on Social Media
Even businesses marketing to other businesses need a social media strategy. Here’s how to make a big impact online.
Frances Johnson
Oct 14, 2019
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