We’ve had a lengthy love affair with buyer personas. I’ve created more than I care to count—analyzing pain points, interviewing customers or prospects, and making elegant charts to represent the target audience.
But I’m done. I can’t look at another stock photo representing Ian IT Director, Fran Facilities Manager or Homer Human Resource VP.
For businesses focused on marketing themselves to other businesses, social media marketing might feel unnecessary or out of scope. Or maybe, since it’s a bit outside your normal tactics, you worry that your team doesn’t have the expertise to execute a social media marketing strategy successfully.
Well, do we have good news for you.
Not only can social media have a big impact on B2B marketing, it’s probably not as hard or time-consuming as you think. Here are five tips to maximize your business-to-business social media marketing efforts and grow your online presence.