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The AV Marketer

    Training Tips: How to Get in Shape for Social Media

    Posted by Susan LaPoint on Aug 23, 2018 11:56:58 AM

    One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.

    You slowly piece together the fact that your company’s Twitter account has not only been taken over by some unauthorized person or group, but they have been posting offensive messages all night.
     

    You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.

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    Topics: social media marketing, social media for business, Social, HubSpot

    Get Social or Get Left in the Dust

    Posted by Susan LaPoint on Apr 13, 2016 10:03:32 AM

    Like a tree crashing in the forest, if your product drops and no one shares it on social media, it’s like it never happened. You may get some sales through standard means, but to really count now, you need a strong social media presence.

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    Topics: Social, Technology

    How to Survive a Social Media Mishap

    Posted by Susan LaPoint on Apr 7, 2015 9:33:00 AM

    In the early days of my social media career, I worked with smaller clients who were worried and reluctant. They knew they wanted to be seen and heard in the big, wide world of the web, but even though they hired a professional to navigate, they still feared it would swallow them whole. They worried they would be exposed to the competition. They were concerned about how they would manage their reputations. Mostly, though, they were afraid of making mistakes. I learned to assure them that they would certainly make blunders and bloopers. Then I assured them there are ways to mitigate them. Sometimes you even come out better than had you avoided a mess in the first place.

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    Topics: Social