You’ve started reading an article about 3 ways to increase your ROI when a notification pops up about another article—"10 Ways to Gain 100,000 Followers.” You’ve been thinking about your follower count, so you save the first article, just like you’ve saved dozens of others you plan to get to one day.
A few years ago I went to see a concert at an outdoor venue. The opening act had a terrible sound system and we had to strain to hear anything. (Though when we finally did hear them we decided maybe missing out on the sound wasn’t such a bad thing.) When the main act came on stage, their equipment was much better. Their amplifiers and loudspeakers provided the right level of volume without distorting the sound. We felt like we were on the front row even though our tickets were for the lawn.