HubSpot’s New Marketing Events Object: A Better Way to Track Event ROI

HubSpot’s New Marketing Events Object: A Better Way to Track Event ROI

If you’ve ever hosted a webinar or attended a trade show, you know the struggle: juggling lists, forms, Zoom links, and spreadsheets just to track who registered, who showed up, and whether any of it moved the needle.

Good news: HubSpot has heard the cries of event marketers everywhere.

Their newly revamped Marketing Events Object is built right into the CRM and ready to clean up your campaign clutter. At Pivot, we’re already helping clients use this feature to capture meaningful engagement data, tighten up follow-up, and finally get visibility into event ROI.

Let’s break it down.

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