The Problem with Buyer Personas
We've had a long love affair with buyer personas. I've created more than I can count. But I'm done. Find out why and what we think is a better option.
Today’s customers don’t just hope for fast support—they expect it. According to HubSpot’s 2024 State of Customer Service Report, 21% of people want their support issue resolved immediately, and nearly half expect answers within just a few hours.
That’s a lot of pressure on your team—especially if they’re buried in a sea of “How do I reset my password?” tickets while juggling complex customer needs.
This is where AI support can shine. With HubSpot’s AI Customer Service Agent (code-named Breeze), you can deliver 24/7, on-brand support for routine inquiries—without adding strain to your team. In fact, 91% of customer success leaders now consider AI chatbots effective at improving service.
At Pivot, we’ve seen this firsthand. As a 5-star rated HubSpot Solutions Partner, we help clients streamline their service operations with tools like Breeze—and the impact is truly transformative.
Read MoreWe've had a long love affair with buyer personas. I've created more than I can count. But I'm done. Find out why and what we think is a better option.
Each month we'll send you stuff we've learned or find interesting. Usually about HubSpot and B2B sales and marketing, sometimes about cats and corgis.
Privacy Note: We respect your privacy. Your information will not be shared with any third party and you can unsubscribe at any time.