The Problem with Buyer Personas
We've had a long love affair with buyer personas. I've created more than I can count. But I'm done. Find out why and what we think is a better option.
If you use HubSpot, there’s a new way to think about growth. Loop Marketing is more than a product update. It’s a major shift in how marketing, sales, and service work together to keep customers engaged.
At Pivot, we pay attention when HubSpot changes the playbook, and Loop Marketing feels like one of those turning points that can redefine how businesses grow.
Read MoreWe've had a long love affair with buyer personas. I've created more than I can count. But I'm done. Find out why and what we think is a better option.
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