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The AV Marketer

    Don’t Attend a Trade Show without Doing These 3 Things

    Posted by Frances Johnson on Aug 8, 2019 9:00:00 AM

    Even in the digital age, there is value in meeting customers, clients, and prospects in person, and trade shows offer excellent opportunities. Even with more digital marketing tools available than ever, 30 percent of companies reported plans to increase their trade show marketing budget last year. The only way to get a return on that investment, though, is to have a solid plan going into your trade shows, including a digital marketing plan that will give you all the bang your buck has to offer. Here are three marketing strategies to get the most out of your trade show budget and experience.

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    Topics: lead nurturing, social media strategy, marketing team

    5 Tips For Writing Marketing Emails That Get Results

    Posted by Frances Johnson on May 26, 2017 10:49:30 AM

    Despite increased marketing opportunities on social media, email still outperforms social media when it comes to nurturing sales leads and converting them into paying customers. According to one study email is up to six times more effective than social media. But not just any old email will do. To get the most out of your emails, think beyond just open rates and consider how your marketing emails can engage your customer and create dollars-and-cents results. Here are a few ideas to get you started.

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    Topics: online sales, sales leads, buyer conversion process, email marketing, writing emails that convert, lead nurturing