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The AV Marketer

    Funnel vs. Flywheel: What’s the Best Way to Visualize Your Marketing Efforts?

    Posted by Frances Johnson on Dec 20, 2019 8:56:41 AM

    Many marketers think of their process as a funnel. You spend time and resources to attract a large group of potential customers at the top of your funnel, and then a much smaller group of people come out the bottom of the funnel as converted customers. Then you start again with a whole new group of people at the top, wash, rinse, repeat.
    But the funnel model leaves out one key marketing reality. Unlike an actual funnel where what comes out the bottom has no impact on what goes into the top, the experience of customers at the bottom of your funnel can have a big impact on whether they come back—and whether they refer other people to your company.

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    Topics: AV, av marketing, flywheel model, customer experience

    Pivot Communications Appoints AV ‘Power Player’ as New Client Services Manager

    Posted by Susan LaPoint on Mar 23, 2016 12:02:19 PM

     Christa Bender Joins Growing AV/Tech Marketing Agency

    Salt Lake City, UT – Pivot Communications (www.pivotslc.com) announced today that Christa Bender has joined Pivot to support its growing list of accounts. Christa
    has 13 years of AV industry experience. She became a Certified Technology Specialist™ (CTS) in 2010 and holds many AV manufacturer certifications. Christa is currently studying for her CTS-Design exam.

    One of the common challenges for sales and marketing teams is understanding a company’s products and services due to the highly technical nature of AV. Christa brings proven technical abilities and frontline experience working with AV customers. Christa’s achievements include being recognized by Commercial Integrator as a Top 40 Influencer under 40 in 2015, as well as one of 103 #AVTweeps You Must Follow on Twitter. She was named a Power Player by Systems Contractor News, honoring exemplary women in the industry, and she was one of three women presented with the Women in AV (WAVE) Business and Leadership Conference Award in 2015.

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    Topics: Insider, AV