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The AV Marketer

    Alexa for Business: Are We Ready?

    Posted by Christa Bender on Jun 28, 2019 7:51:27 AM

    While you may not be a sci-fi aficionado, you may be familiar with movies and TV shows that feature characters using voice commands as part of everyday life. Thanks to Siri, Alexa, and Cortana, using voice commands in your home is quite common and now it is showing up in the workplace. Fun fact: in 2018 there were 50 million Alexa and Google Home devices in the U.S. alone.

    One of the companies that is bringing voice commands to the workplace is Amazon with their Alexa for Business solution. Most people know of Alexa from the TV commercials or because they have implemented it in their homes.

    Alexa for Business is following the trend of consumer technology following you to work. Remember when Blackberry phones were the phone most commonly used for work, so everyone laughed at the idea of implementing iPhones in the workplace? Similar to iPhone’s launch in 2007, Alexa for Business wants to be a part of your workplace, yet some people are skeptical and resistant.

    You may be asking yourself what Alexa for Business can do in the workplace. Think of Alexa for Business as being your own personal assistant. Think about the tasks that you do daily that you can now verbally ask Alexa to help you with:

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    Topics: workplace, digital assistant, voice commands, language recognition, Alexa for Business

    How to Get Your Blog Readers to Take Action

    Posted by Susan LaPoint on Jun 3, 2019 11:00:00 AM

    You’ve started reading an article about 3 ways to increase your ROI when a notification pops up about another article—"10 Ways to Gain 100,000 Followers.” You’ve been thinking about your follower count, so you save the first article, just like you’ve saved dozens of others you plan to get to one day.

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    Topics: online engagement, blogging

    Tips for Getting Your Business Blog Started

    Posted by Christa Bender on Mar 20, 2019 12:56:48 PM

    As you get ready to start your company’s business blog, know that you are not alone. Fifty-four percent of companies want to grow traffic to their website over the next 12 months, according to HubSpot’s State of Inbound 2018 report, and blogging is a great way to do that. 

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    Topics: keywords, business blog, blogging, industry influencers, resources, goals, marketing team

    5 Tips To Get Your Social Media Strategy Started

    Posted by Christa Bender on Jan 29, 2019 9:00:00 AM

    Some people consider social media as something they do on weekends. Others use social media daily, but only for personal reasons. And there are others who use social media daily for both personal and business reasons. Which category do you fall into? 

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    Topics: social media, social media for business, social media marketing, social media strategy

    Struggling with Social Media Marketing? Here are 3 Easy Fixes.

    Posted by Frances Johnson on Nov 28, 2018 10:30:00 AM

    A few years ago I went to see a concert at an outdoor venue. The opening act had a terrible sound system and we had to strain to hear anything. (Though when we finally did hear them we decided maybe missing out on the sound wasn’t such a bad thing.) When the main act came on stage, their equipment was much better. Their amplifiers and loudspeakers provided the right level of volume without distorting the sound. We felt like we were on the front row even though our tickets were for the lawn. 

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    Topics: social media, Twitter, Facebook, sales leads, online engagement, social media marketing

    Training Tips: How to Get in Shape for Social Media

    Posted by Susan LaPoint on Aug 23, 2018 11:56:58 AM

    One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.

    You slowly piece together the fact that your company’s Twitter account has not only been taken over by some unauthorized person or group, but they have been posting offensive messages all night.
     

    You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.

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    Topics: Social, social media for business, social media marketing, HubSpot

    5 Tips For Writing Marketing Emails That Get Results

    Posted by Frances Johnson on May 26, 2017 10:49:30 AM

    Despite increased marketing opportunities on social media, email still outperforms social media when it comes to nurturing sales leads and converting them into paying customers. According to one study email is up to six times more effective than social media. But not just any old email will do. To get the most out of your emails, think beyond just open rates and consider how your marketing emails can engage your customer and create dollars-and-cents results. Here are a few ideas to get you started.

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    Topics: online sales, sales leads, buyer conversion process, email marketing, writing emails that convert, lead nurturing

    4 Ways to Use Facebook for Professional Purposes

    Posted by Susan LaPoint on May 16, 2017 10:54:55 AM

    If you’re looking for cat memes, personality quizzes, and old high school friends, you know Facebook is the virtual place to go. But did you know many people are also using it for business?

    In HubSpot’s State of Inbound 2017 report, 74% of survey respondents said they use Facebook for professional purposes—not that far off from the 78% who said they use LinkedIn for professional reasons.

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    Topics: social media, Facebook, social media for business

    Don’t Send Your Emails into the Abyss

    Posted by Christa Bender on Mar 21, 2017 4:05:00 PM

    How many times have you sent an email that you felt should have elicited a response, yet instead, crickets were chirping? What happened to those emails—did they fall down a well, waiting for Lassie to find them?

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    Topics: spam, call to action, marketing emails, cta, email bounce, recipient bounce, re-engagement, can-spam act, email lists, sources, permissions, expectations, content bounce, reputation bounce, temporary bounce

    Did You Miss ISE 2017? Fear Not.

    Posted by Jane Johnson on Feb 24, 2017 1:47:51 PM

    Even if you’re not battling unresolved issues from all the childhood party invitations “lost in the mail,” no one likes feeling left out. Last week social media was abuzz with bright lights and shiny objects from Integrated Systems Europe (ISE) in Amsterdam. If you were unable to attend, it was hard to shake FoMO (fear of missing out) syndrome.

    To support those who wanted to be there but couldn’t, we’ve assembled the best of ISE resources in this blog. So order up a stroopwafel or crack open a Heineken and immerse yourself in the ISE experience.

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    Topics: ISE