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The AV Marketer

Tips for Getting Your Business Blog Started

Posted by Christa Bender on Mar 20, 2019 12:56:48 PM

As you get ready to start your company’s business blog, know that you are not alone. Fifty-four percent of companies want to grow traffic to their website over the next 12 months, according to HubSpot’s State of Inbound 2018 report, and blogging is a great way to do that. 

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Topics: keywords, business blog, blogging, industry influencers, resources, goals, marketing team

5 Tips To Get Your Social Media Strategy Started

Posted by Christa Bender on Jan 29, 2019 9:00:00 AM

Some people consider social media as something they do on weekends. Others use social media daily, but only for personal reasons. And there are others who use social media daily for both personal and business reasons. Which category do you fall into? 

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Topics: social media, social media for business, social media marketing, social media strategy

Struggling with Social Media Marketing? Here are 3 Easy Fixes.

Posted by Frances Johnson on Nov 28, 2018 10:30:00 AM

A few years ago I went to see a concert at an outdoor venue. The opening act had a terrible sound system and we had to strain to hear anything. (Though when we finally did hear them we decided maybe missing out on the sound wasn’t such a bad thing.) When the main act came on stage, their equipment was much better. Their amplifiers and loudspeakers provided the right level of volume without distorting the sound. We felt like we were on the front row even though our tickets were for the lawn. 

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Topics: social media, Twitter, Facebook, sales leads, online engagement, social media marketing

Training Tips: How to Get in Shape for Social Media

Posted by Susan LaPoint on Aug 23, 2018 11:56:58 AM

One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.

You slowly piece together the fact that your company’s Twitter account has not only been taken over by some unauthorized person or group, but they have been posting offensive messages all night.

You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.

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Topics: Social, social media for business, social media marketing, HubSpot

5 Tips For Writing Marketing Emails That Get Results

Posted by Frances Johnson on May 26, 2017 10:49:30 AM

Despite increased marketing opportunities on social media, email still outperforms social media when it comes to nurturing sales leads and converting them into paying customers. According to one study email is up to six times more effective than social media. But not just any old email will do. To get the most out of your emails, think beyond just open rates and consider how your marketing emails can engage your customer and create dollars-and-cents results. Here are a few ideas to get you started.

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Topics: online sales, sales leads, buyer conversion process, email marketing, writing emails that convert, lead nurturing

4 Ways to Use Facebook for Professional Purposes

Posted by Susan LaPoint on May 16, 2017 10:54:55 AM

If you’re looking for cat memes, personality quizzes, and old high school friends, you know Facebook is the virtual place to go. But did you know many people are also using it for business?

In HubSpot’s State of Inbound 2017 report, 74% of survey respondents said they use Facebook for professional purposes—not that far off from the 78% who said they use LinkedIn for professional reasons.

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Topics: social media, Facebook, social media for business

Don’t Send Your Emails into the Abyss

Posted by Christa Bender on Mar 21, 2017 4:05:00 PM

How many times have you sent an email that you felt should have elicited a response, yet instead, crickets were chirping? What happened to those emails—did they fall down a well, waiting for Lassie to find them?

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Topics: spam, call to action, marketing emails, cta, email bounce, recipient bounce, re-engagement, can-spam act, email lists, sources, permissions, expectations, content bounce, reputation bounce, temporary bounce

Did You Miss ISE 2017? Fear Not.

Posted by Jane Johnson on Feb 24, 2017 1:47:51 PM

Even if you’re not battling unresolved issues from all the childhood party invitations “lost in the mail,” no one likes feeling left out. Last week social media was abuzz with bright lights and shiny objects from Integrated Systems Europe (ISE) in Amsterdam. If you were unable to attend, it was hard to shake FoMO (fear of missing out) syndrome.

To support those who wanted to be there but couldn’t, we’ve assembled the best of ISE resources in this blog. So order up a stroopwafel or crack open a Heineken and immerse yourself in the ISE experience.

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Topics: ISE

15 Ways to Beat Writer's Block in Your Content Marketing

Posted by Susan LaPoint on Feb 6, 2017 4:36:15 PM

Content creation is the process of conjuring up material. Somehow. Some way. When you’re in a constant state of production, you need a constant stream of ideas. Where will those ideas come from, and—maybe more crucial—how do you keep your ideas fresh? 

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Topics: content marketing, audiovisual industry, technology marketing

How to keep your emails from being mistaken for spam

Posted by Patty Johnson on Feb 1, 2017 7:40:23 AM

What do you mean, you didn't get my email?

Back in the day, before there were options for email testing like Email on Acid or Litmus, if you wanted to test your email in multiple clients, you had to do it the hard way. You would send it to various team members and ask them to open it on their assorted smart phones or computers. This was necessary to test emails across all operating systems  and email clients. What renders propertly in Windows might not render on a Mac, and what looks good in Outlook might look awful in Gmail, and then there's smart phones... you get the idea. 

And nothing was so frustrating as waiting for a screenshot or feedback from someone, only to find out they never got the email. Or maybe they had, but it went straight to their spam folder.

Here's how you can prevent your emails from ending up in the junk folder, or never getting delivered at all:

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Topics: spam, marketing emails