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The AV Marketer

    Don’t Send Your Emails into the Abyss

    Posted by Christa Bender on Mar 21, 2017 4:05:00 PM

    How many times have you sent an email that you felt should have elicited a response, yet instead, crickets were chirping? What happened to those emails—did they fall down a well, waiting for Lassie to find them?

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    Topics: re-engagement, can-spam act, email lists, sources, permissions, expectations, cta, call to action, email bounce, recipient bounce, content bounce, reputation bounce, temporary bounce, spam, marketing emails

    5 Steps to Creating an Effective Call-to-Action

    Posted by Frances Johnson on Jan 27, 2017 11:46:48 AM

    Turning browsers into buyers is key to any sales organization’s success, and an eye-catching, well-worded, well-placed call-to-action (CTA) is one of the best ways to do it. A CTA is a button on your website that a visitor clicks to claim an offer. But first, they provide a variety of targeted information that you can use to guide them further down the path to becoming a customer. It’s the very definition of a win-win.

    But for any of it to work, visitors to your website, blog, or other online property have to click on the CTA in the first place. Follow these five simple steps to make sure they do.

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    Topics: sales leads, online sales, call to action, cta, buyer conversion process, qualified sales leads, lead generation