How to Win in the Age of AI Search (Before Your Competitors Do)

How to Win in the Age of AI Search (Before Your Competitors Do)

There was a time when ranking on Google was all you needed to bring in leads. Not anymore.

Search has changed, and AI-powered search engines like ChatGPT, Perplexity, and Google Gemini are rewriting the rules. Instead of showing a list of links, they deliver direct answers. If your brand isn’t being mentioned, you’re missing out on customers who never even make it to your website.

That’s why businesses need to rethink their search strategy—and fast. Understanding how you show up in AI-driven search is the first step.

HubSpot’s AI Search Grader gives you a real-time look at how AI models interpret your brand, where you’re being mentioned, and how you stack up against competitors. More importantly, it shows where you need to improve.

Let’s break it down.

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