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The AV Marketer

    Did You Miss ISE 2017? Fear Not.

    Posted by Jane Johnson on Feb 24, 2017 1:47:51 PM

    Even if you’re not battling unresolved issues from all the childhood party invitations “lost in the mail,” no one likes feeling left out. Last week social media was abuzz with bright lights and shiny objects from Integrated Systems Europe (ISE) in Amsterdam. If you were unable to attend, it was hard to shake FoMO (fear of missing out) syndrome.

    To support those who wanted to be there but couldn’t, we’ve assembled the best of ISE resources in this blog. So order up a stroopwafel or crack open a Heineken and immerse yourself in the ISE experience.

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    Topics: ISE

    15 Ways to Beat Writer's Block in Your Content Marketing

    Posted by Susan LaPoint on Feb 6, 2017 4:36:15 PM

    Content creation is the process of conjuring up material. Somehow. Some way. When you’re in a constant state of production, you need a constant stream of ideas. Where will those ideas come from, and—maybe more crucial—how do you keep your ideas fresh? 

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    Topics: content marketing, audiovisual industry, technology marketing

    How to keep your emails from being mistaken for spam

    Posted by Patty Johnson on Feb 1, 2017 7:40:23 AM

    What do you mean, you didn't get my email?

    Back in the day, before there were options for email testing like Email on Acid or Litmus, if you wanted to test your email in multiple clients, you had to do it the hard way. You would send it to various team members and ask them to open it on their assorted smart phones or computers. This was necessary to test emails across all operating systems  and email clients. What renders propertly in Windows might not render on a Mac, and what looks good in Outlook might look awful in Gmail, and then there's smart phones... you get the idea. 

    And nothing was so frustrating as waiting for a screenshot or feedback from someone, only to find out they never got the email. Or maybe they had, but it went straight to their spam folder.

    Here's how you can prevent your emails from ending up in the junk folder, or never getting delivered at all:

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    Topics: spam, marketing emails