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The AV Marketer

    Why Rebrand?

    Posted by Christa Bender on May 12, 2016 7:00:00 AM

    There are many reasons a company may choose to rebrand. If a company wants to change its image or simply maintained the same ownership and look for a number of years, outdated imagery may need to be replaced with modern images, packaging, logos—even name—etc. The rebranding of the company can be permanent, or it can be for a set period of time.

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    Topics: rebranding, branding