There was a time when ranking on Google was all you needed to bring in leads. Not anymore.
Search has changed, and AI-powered search engines like ChatGPT, Perplexity, and Google Gemini are rewriting the rules. Instead of showing a list of links, they deliver direct answers. If your brand isn’t being mentioned, you’re missing out on customers who never even make it to your website.
That’s why businesses need to rethink their search strategy—and fast. Understanding how you show up in AI-driven search is the first step.
HubSpot’s AI Search Grader gives you a real-time look at how AI models interpret your brand, where you’re being mentioned, and how you stack up against competitors. More importantly, it shows where you need to improve.
Let’s break it down.
Read MoreTrying to choose between HubSpot and Zendesk for customer support? We compare automation, reporting, AI features, and more to help you find the best...
Discover if AI-generated content is right for your business. Learn best practices for using AI, how it impacts SEO, and why human oversight matters.
Learn how to use HubSpot's Buyer Intent tool to track key buying signals and prioritize high-intent leads for better sales results.
With HubSpot's new lead scoring system, you can take a more effective approach by scoring lead fit and engagement separately.
Explore how AI chatbots in HubSpot can revolutionize customer engagement and boost business success.
We've had a long love affair with buyer personas. I've created more than I can count. But I'm done. Find out why and what we think is a better option.
Each month we'll send you stuff we've learned or find interesting. Usually about HubSpot and B2B sales and marketing, sometimes about cats and corgis.
Privacy Note: We respect your privacy. Your information will not be shared with any third party and you can unsubscribe at any time.