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The AV Marketer

    Frances Johnson

    Recent Posts

    Don’t Attend a Trade Show without Doing These 3 Things

    Posted by Frances Johnson on Aug 8, 2019 9:00:00 AM

    Even in the digital age, there is value in meeting customers, clients, and prospects in person, and trade shows offer excellent opportunities. Even with more digital marketing tools available than ever, 30 percent of companies reported plans to increase their trade show marketing budget last year. The only way to get a return on that investment, though, is to have a solid plan going into your trade shows, including a digital marketing plan that will give you all the bang your buck has to offer. Here are three marketing strategies to get the most out of your trade show budget and experience.

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    Topics: lead nurturing, social media strategy, marketing team

    Why You Need a CRM That Drives Growth

    Posted by Frances Johnson on Jul 31, 2019 9:00:00 AM

    In the workplace of just a generation ago, the Rolodex was about as advanced as client management got. For some people, old habits die hard (my mom still swears by her Rolodex, and it is embarrassing). For the rest of us, there are plenty of digital tools and automated workstreams to help you track and cash in on big opportunities.

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    Topics: HubSpot, CRM

    Struggling with Social Media Marketing? Here are 3 Easy Fixes.

    Posted by Frances Johnson on Nov 28, 2018 10:30:00 AM

    A few years ago I went to see a concert at an outdoor venue. The opening act had a terrible sound system and we had to strain to hear anything. (Though when we finally did hear them we decided maybe missing out on the sound wasn’t such a bad thing.) When the main act came on stage, their equipment was much better. Their amplifiers and loudspeakers provided the right level of volume without distorting the sound. We felt like we were on the front row even though our tickets were for the lawn. 

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    Topics: social media, Twitter, Facebook, sales leads, online engagement, social media marketing

    5 Tips For Writing Marketing Emails That Get Results

    Posted by Frances Johnson on May 26, 2017 10:49:30 AM

    Despite increased marketing opportunities on social media, email still outperforms social media when it comes to nurturing sales leads and converting them into paying customers. According to one study email is up to six times more effective than social media. But not just any old email will do. To get the most out of your emails, think beyond just open rates and consider how your marketing emails can engage your customer and create dollars-and-cents results. Here are a few ideas to get you started.

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    Topics: online sales, sales leads, buyer conversion process, email marketing, writing emails that convert, lead nurturing

    5 Steps to Creating an Effective Call-to-Action

    Posted by Frances Johnson on Jan 27, 2017 11:46:48 AM

    Turning browsers into buyers is key to any sales organization’s success, and an eye-catching, well-worded, well-placed call-to-action (CTA) is one of the best ways to do it. A CTA is a button on your website that a visitor clicks to claim an offer. But first, they provide a variety of targeted information that you can use to guide them further down the path to becoming a customer. It’s the very definition of a win-win.

    But for any of it to work, visitors to your website, blog, or other online property have to click on the CTA in the first place. Follow these five simple steps to make sure they do.

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    Topics: online sales, call to action, lead generation, sales leads, cta, buyer conversion process, qualified sales leads