As you get ready to start your company’s business blog, know that you are not alone. Fifty-four percent of companies want to grow traffic to their website over the next 12 months, according to HubSpot’s State of Inbound 2018 report, and blogging is a great way to do that.
Topics: keywords, business blog, blogging, industry influencers, resources, goals, marketing team
Some people consider social media as something they do on weekends. Others use social media daily, but only for personal reasons. And there are others who use social media daily for both personal and business reasons. Which category do you fall into?
Topics: social media, social media for business, social media marketing, social media strategy
How many times have you sent an email that you felt should have elicited a response, yet instead, crickets were chirping? What happened to those emails—did they fall down a well, waiting for Lassie to find them?
Topics: spam, call to action, marketing emails, cta, email bounce, recipient bounce, re-engagement, can-spam act, email lists, sources, permissions, expectations, content bounce, reputation bounce, temporary bounce
There are many reasons a company may choose to rebrand. If a company wants to change its image or simply maintained the same ownership and look for a number of years, outdated imagery may need to be replaced with modern images, packaging, logos—even name—etc. The rebranding of the company can be permanent, or it can be for a set period of time.
Topics: rebranding, branding
I assume that if you are reading this blog that you know I have been a Pivot employee for a month now. If you missed that tidbit of exciting news, you can read about my first week at Pivot or you can read the Pivot press release that describes my position and value to the team.
Periscope turned one year old in March. If you do not know what Periscope is, it is a live streaming video mobile app. Periscope allows you to become your own broadcasting station as you stream video and audio to any viewers who join your live broadcast.
Topics: social media, mobile apps, product reviews, Technology, mobile video app
Most of us have a computer in our pockets, yes I am talking about your cellphone. Our smartphones allow us to do many things – update our calendars, call/text/email contacts, surf the web, or interact with one of thousands of apps. The more we use our smartphones and other smart devices, the more we want them to be intuitive and be able to interact with us, thereby making the transaction we are trying to complete even easier.
Topics: IoT
In news that is bound to make heads spin, Milestone AV Technologies announced it has acquired Vaddio, a global manufacturer of PTZ cameras, professional AV solutions, and unified communication and collaboration solutions. Vaddio joins other well-known brands such as Chief, Da-Lite, SANUS, and Projecta as part of the Milestone AV Technology family.
If you missed the exciting press release from earlier this week, I am working for Pivot Communications! No, this is not my first job, but it is the first job where I am a remote employee. However, just because I am a remote employee does not mean that I am not connected with the rest of my team members. My virtual connection does not simply go from Pennsylvania to Utah—it is limitless in its reach as Pivot has clients located around the country.
