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The AV Marketer

    Christa Bender

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    Recent Posts

    Deep Thoughts from a Remote Worker

    Posted by Christa Bender on Jul 19, 2019 1:01:22 PM

    I’ve been a remote worker for over three years now, ever since I joined the wonderful team at Pivot. What exactly does that mean? The Cambridge Dictionary defines remote working as a “situation in which an employee works mainly from home and communicates with the company by email and telephone.”

    But for me, the definition goes much further than that. Sure, I work from my house. But I’ve also worked in coffee shops, libraries, airports, hotel rooms, in houses of friends and family, and in multiple countries. My definition of a remote worker is someone who gets their tasks and projects done regardless of where they are located.

    Pivot has embraced being a digital workplace and I am proud to be a part of a company that isn’t afraid of change.

    But just embracing change doesn’t mean you are doing it well. So how can you not only work remotely but be a successful remote worker? Here are my top four tips.

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    Topics: remote worker, digital workplace

    Alexa for Business: Are We Ready?

    Posted by Christa Bender on Jun 28, 2019 7:51:27 AM

    While you may not be a sci-fi aficionado, you may be familiar with movies and TV shows that feature characters using voice commands as part of everyday life. Thanks to Siri, Alexa, and Cortana, using voice commands in your home is quite common and now it is showing up in the workplace. Fun fact: in 2018 there were 50 million Alexa and Google Home devices in the U.S. alone.

    One of the companies that is bringing voice commands to the workplace is Amazon with their Alexa for Business solution. Most people know of Alexa from the TV commercials or because they have implemented it in their homes.

    Alexa for Business is following the trend of consumer technology following you to work. Remember when Blackberry phones were the phone most commonly used for work, so everyone laughed at the idea of implementing iPhones in the workplace? Similar to iPhone’s launch in 2007, Alexa for Business wants to be a part of your workplace, yet some people are skeptical and resistant.

    You may be asking yourself what Alexa for Business can do in the workplace. Think of Alexa for Business as being your own personal assistant. Think about the tasks that you do daily that you can now verbally ask Alexa to help you with:

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    Topics: workplace, digital assistant, voice commands, language recognition, Alexa for Business

    Tips for Getting Your Business Blog Started

    Posted by Christa Bender on Mar 20, 2019 12:56:48 PM

    As you get ready to start your company’s business blog, know that you are not alone. Fifty-four percent of companies want to grow traffic to their website over the next 12 months, according to HubSpot’s State of Inbound 2018 report, and blogging is a great way to do that. 

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    Topics: keywords, business blog, blogging, industry influencers, resources, goals, marketing team

    5 Tips To Get Your Social Media Strategy Started

    Posted by Christa Bender on Jan 29, 2019 9:00:00 AM

    Some people consider social media as something they do on weekends. Others use social media daily, but only for personal reasons. And there are others who use social media daily for both personal and business reasons. Which category do you fall into? 

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    Topics: social media, social media for business, social media marketing, social media strategy

    Don’t Send Your Emails into the Abyss

    Posted by Christa Bender on Mar 21, 2017 4:05:00 PM

    How many times have you sent an email that you felt should have elicited a response, yet instead, crickets were chirping? What happened to those emails—did they fall down a well, waiting for Lassie to find them?

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    Topics: spam, call to action, marketing emails, cta, email bounce, recipient bounce, re-engagement, can-spam act, email lists, sources, permissions, expectations, content bounce, reputation bounce, temporary bounce

    Why Rebrand?

    Posted by Christa Bender on May 12, 2016 7:00:00 AM

    There are many reasons a company may choose to rebrand. If a company wants to change its image or simply maintained the same ownership and look for a number of years, outdated imagery may need to be replaced with modern images, packaging, logos—even name—etc. The rebranding of the company can be permanent, or it can be for a set period of time.

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    Topics: rebranding, branding

    The Wonderful World of Pivot

    Posted by Christa Bender on Apr 25, 2016 6:00:00 AM

    I assume that if you are reading this blog that you know I have been a Pivot employee for a month now. If you missed that tidbit of exciting news, you can read about my first week at Pivot or you can read the Pivot press release that describes my position and value to the team.

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    Pivot Your Periscope

    Posted by Christa Bender on Apr 22, 2016 10:00:00 AM

    Periscope turned one year old in March. If you do not know what Periscope is, it is a live streaming video mobile app. Periscope allows you to become your own broadcasting station as you stream video and audio to any viewers who join your live broadcast.

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    Topics: social media, mobile apps, product reviews, Technology, mobile video app

    What Role do AI and IoT Devices Play in Your Life?

    Posted by Christa Bender on Apr 8, 2016 8:00:00 AM

    Most of us have a computer in our pockets, yes I am talking about your cellphone. Our smartphones allow us to do many things – update our calendars, call/text/email contacts, surf the web, or interact with one of thousands of apps. The more we use our smartphones and other smart devices, the more we want them to be intuitive and be able to interact with us, thereby making the transaction we are trying to complete even easier.

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    Topics: IoT

    Milestone AV Technologies Adds Vaddio to Their Offerings

    Posted by Christa Bender on Apr 5, 2016 8:34:12 AM

    In news that is bound to make heads spin, Milestone AV Technologies announced it has acquired Vaddio, a global manufacturer of PTZ cameras, professional AV solutions, and unified communication and collaboration solutions. Vaddio joins other well-known brands such as Chief, Da-Lite, SANUS, and Projecta as part of the Milestone AV Technology family.

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