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The AV Marketer

    Christa Bender

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    Recent Posts

    Don’t Send Your Emails into the Abyss

    Posted by Christa Bender on Mar 21, 2017 4:05:00 PM

    How many times have you sent an email that you felt should have elicited a response, yet instead, crickets were chirping? What happened to those emails—did they fall down a well, waiting for Lassie to find them?

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    Topics: re-engagement, can-spam act, email lists, sources, permissions, expectations, cta, call to action, email bounce, recipient bounce, content bounce, reputation bounce, temporary bounce, spam, marketing emails

    Why Rebrand?

    Posted by Christa Bender on May 12, 2016 7:00:00 AM

    There are many reasons a company may choose to rebrand. If a company wants to change its image or simply maintained the same ownership and look for a number of years, outdated imagery may need to be replaced with modern images, packaging, logos—even name—etc. The rebranding of the company can be permanent, or it can be for a set period of time.

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    Topics: rebranding, branding

    The Wonderful World of Pivot

    Posted by Christa Bender on Apr 25, 2016 6:00:00 AM

    I assume that if you are reading this blog that you know I have been a Pivot employee for a month now. If you missed that tidbit of exciting news, you can read about my first week at Pivot or you can read the Pivot press release that describes my position and value to the team.

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    Pivot Your Periscope

    Posted by Christa Bender on Apr 22, 2016 10:00:00 AM

    Periscope turned one year old in March. If you do not know what Periscope is, it is a live streaming video mobile app. Periscope allows you to become your own broadcasting station as you stream video and audio to any viewers who join your live broadcast.

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    Topics: social media, mobile apps, product reviews, Technology, mobile video app

    What Role do AI and IoT Devices Play in Your Life?

    Posted by Christa Bender on Apr 8, 2016 8:00:00 AM

    Most of us have a computer in our pockets, yes I am talking about your cellphone. Our smartphones allow us to do many things – update our calendars, call/text/email contacts, surf the web, or interact with one of thousands of apps. The more we use our smartphones and other smart devices, the more we want them to be intuitive and be able to interact with us, thereby making the transaction we are trying to complete even easier.

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    Topics: IoT

    Milestone AV Technologies Adds Vaddio to Their Offerings

    Posted by Christa Bender on Apr 5, 2016 8:34:12 AM

    In news that is bound to make heads spin, Milestone AV Technologies announced it has acquired Vaddio, a global manufacturer of PTZ cameras, professional AV solutions, and unified communication and collaboration solutions. Vaddio joins other well-known brands such as Chief, Da-Lite, SANUS, and Projecta as part of the Milestone AV Technology family.

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    My First Week with Pivot Communications

    Posted by Christa Bender on Mar 28, 2016 11:44:46 AM

     
    If you missed the exciting press release from earlier this week, I am working for Pivot Communications! No, this is not my first job, but it is the first job where I am a remote employee. However, just because I am a remote employee does not mean that I am not connected with the rest of my team members. My virtual connection does not simply go from Pennsylvania to Utah—it is limitless in its reach as Pivot has clients located around the country.

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