In the early days of my social media career, I worked with smaller clients who were worried and reluctant. They knew they wanted to be seen and heard in the big, wide world of the web, but even though they hired a professional to navigate, they still feared it would swallow them whole. They worried they would be exposed to the competition. They were concerned about how they would manage their reputations. Mostly, though, they were afraid of making mistakes. I learned to assure them that they would certainly make blunders and bloopers. Then I assured them there are ways to mitigate them. Sometimes you even come out better than had you avoided a mess in the first place.
