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The AV Marketer

    7 Ways to Be More Human in Your Email Marketing

    Posted by Susan LaPoint on Aug 26, 2019 3:16:30 PM

    Long before Siri and Alexa were on the scene as chatbots trying to act human, marketers were busy being humans trying to act like robots.

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    Topics: technology marketing, email marketing

    Don’t Attend a Trade Show without Doing These 3 Things

    Posted by Frances Johnson on Aug 8, 2019 9:00:00 AM

    Even in the digital age, there is value in meeting customers, clients, and prospects in person, and trade shows offer excellent opportunities. Even with more digital marketing tools available than ever, 30 percent of companies reported plans to increase their trade show marketing budget last year. The only way to get a return on that investment, though, is to have a solid plan going into your trade shows, including a digital marketing plan that will give you all the bang your buck has to offer. Here are three marketing strategies to get the most out of your trade show budget and experience.

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    Topics: lead nurturing, social media strategy, marketing team