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The AV Marketer

    Why Rebrand?

    Posted by Christa Bender on May 12, 2016 7:00:00 AM

    There are many reasons a company may choose to rebrand. If a company wants to change its image or simply maintained the same ownership and look for a number of years, outdated imagery may need to be replaced with modern images, packaging, logos—even name—etc. The rebranding of the company can be permanent, or it can be for a set period of time.

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    Topics: rebranding, branding

    After Technology Buyers? Why Constant Contact Could Be Holding You Back.

    Posted by Jane Johnson on May 10, 2016 8:00:00 AM

    Using Constant Contact is like riding a bike with training wheels. You probably won’t crash but you won’t get anywhere very fast either. When the rest of technical marketers are driving cars with built-in GPS, exceptional fuel economy, and full in-dashboard diagnostic systems, you can bet they’ll get to the party where all the technology buyers are well before you do.

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    Topics: marketing automation, technology buyer

    Prime Time: The Argument for a 30-Hour Workweek

    Posted by Susan LaPoint on May 2, 2016 7:30:00 AM

    We have a few people over 40 on our team, and I’m happy to say I’m one of them. So when I saw this article titled, “Three-day working week 'optimal for over-40s,'” I was intrigued but also wary because ageism is widespread in business. Essentially, the article described a study of workers over 40, in which they were scored on mental tasks. Researchers looked at accuracy, brain stimulation, stress, exhaustion, etc. They concluded that the optimal workweek for those over 40 is somewhere between 25 to 35 hours a week, though work quality seems to decline slightly after 25 hours.

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