Despite increased marketing opportunities on social media, email still outperforms social media when it comes to nurturing sales leads and converting them into paying customers. According to one study email is up to six times more effective than social media. But not just any old email will do. To get the most out of your emails, think beyond just open rates and consider how your marketing emails can engage your customer and create dollars-and-cents results. Here are a few ideas to get you started.
Turning browsers into buyers is key to any sales organization’s success, and an eye-catching, well-worded, well-placed call-to-action (CTA) is one of the best ways to do it. A CTA is a button on your website that a visitor clicks to claim an offer. But first, they provide a variety of targeted information that you can use to guide them further down the path to becoming a customer. It’s the very definition of a win-win.
But for any of it to work, visitors to your website, blog, or other online property have to click on the CTA in the first place. Follow these five simple steps to make sure they do.