Periscope turned one year old in March. If you do not know what Periscope is, it is a live streaming video mobile app. Periscope allows you to become your own broadcasting station as you stream video and audio to any viewers who join your live broadcast.
The fun does not end when you stop your broadcast; the broadcast can be replayed and people can even provide feedback for up to 24 hours.
Why should you care about Periscope? If you haven’t noticed, social media is part of everyday business interactions. Mobile apps like Periscope allow you to add value to your viewers whether you are educating them or just having a spontaneous entertainment moment. Building your personal brand and expanding your professional reach is just the tip of the iceberg of possibilities with Periscope.
Pivot team utilized Periscope at ISE 2016 in Amsterdam, NL this year. We would start each morning of the show with a short broadcast on what our expected day’s activities were. We would also broadcast throughout the day and the evening as we recapped the day or wanted to talk about a new cool piece of technology.
I give Periscope two thumbs up for its ease of use and look forward to using it for upcoming tradeshows and events.