There are 300 million monthly active users, including people looking for reliable information about your company, products, competitors, and industry. So whether you're writing answers or running ads, your business can influence a high-intent audience (those primed to take action) during their consideration phase with Quora Ads.

This unique channel, with the intent of a search engine, actually offers the audience a social network. Because of this, Quora is ideally suited to touch your customers as they are actively researching a product or service like yours.

Quora Ads

This is the best place to influence and shape the buyer’s journey, a mid-funnel sweet-spot. Quora Ad strategies can vary with easy adjustments. For example, tailored edits in a campaign can either place an ad earlier or later in an individual’s buyer journey to best align with their ideal purchasing path. Get ready to check-off your lead generation goals!

Advertisers can choose to run text ads, image ads, promoted answers, and lead gen forms. Get these individualized advertisements on your audience's radar by placing them on Quora topic feeds, user feeds, question pages, and the Quora email digest.

Targeted Ads

Quora offers a range of targeting options, including contextual, behavioral and audience-based filters. Account users can also add secondary lists with location, device, browser, mobile operating system, gender and email provider targeting.

A variety of topic and keyword selections are utilized to create robust contextual targeting abilities within Quora. While broad targeting delivers ads to the largest possible user group on the platform, its behavioral targeting options include even more filters based on audience interest levels, and user history. Advanced audience filters allow for website traffic, list-matching and lookalike targeting. 

Extra Features

The Quora for Business platform enables the user to manage ads, pixels & event tracking, audience targeting and lead generation.

The pixel tracking provided to all advertisers, in particular, should become a keystone of your advertising strategies. Quora's pixel not only allows you to track multiple conversion events, but to also utilize website traffic targeting, lookalike audience targeting, and conversion optimized bidding. 

Essentially, Quora pixel is tracking the ROI of your ad campaigns, the user can easily install the pixel directly onto a website or through Google Tag Manager.

Reporting with Quora

Customizable reporting for ad optimization is easily accessed through the Quora for Business platform alongside its other features. These reports can be personalized to pull data from any campaign for a specified timeframe. 

You can even set up email reports to deliver ads manager metrics straight to your inbox, including the ability to schedule recurring reports that can be sent to any verified user on your ads manager.

Millions of people around the world visit Quora every month to ask questions, conduct research, and exchange knowledge. Enable your brand to reach the engaged Quora audience, target them with efficiency, and deliver your message in their ideal environment.

Pivot can leverage the millions on Quora for your business.