Long before Siri and Alexa were on the scene as chatbots trying to act human, marketers were busy being humans trying to act like robots.
You’ve started reading an article about 3 ways to increase your ROI when a notification pops up about another article—"10 Ways to Gain 100,000 Followers.” You’ve been thinking about your follower count, so you save the first article, just like you’ve saved dozens of others you plan to get to one day.
One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.
You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.
If you’re looking for cat memes, personality quizzes, and old high school friends, you know Facebook is the virtual place to go. But did you know many people are also using it for business?
In HubSpot’s State of Inbound 2017 report, 74% of survey respondents said they use Facebook for professional purposes—not that far off from the 78% who said they use LinkedIn for professional reasons.
Content creation is the process of conjuring up material. Somehow. Some way. When you’re in a constant state of production, you need a constant stream of ideas. Where will those ideas come from, and—maybe more crucial—how do you keep your ideas fresh?
We have a few people over 40 on our team, and I’m happy to say I’m one of them. So when I saw this article titled, “Three-day working week 'optimal for over-40s,'” I was intrigued but also wary because ageism is widespread in business. Essentially, the article described a study of workers over 40, in which they were scored on mental tasks. Researchers looked at accuracy, brain stimulation, stress, exhaustion, etc. They concluded that the optimal workweek for those over 40 is somewhere between 25 to 35 hours a week, though work quality seems to decline slightly after 25 hours.
Like a tree crashing in the forest, if your product drops and no one shares it on social media, it’s like it never happened. You may get some sales through standard means, but to really count now, you need a strong social media presence.
Christa Bender Joins Growing AV/Tech Marketing Agency
Salt Lake City, UT – Pivot Communications (www.pivotslc.com) announced today that Christa Bender has joined Pivot to support its growing list of accounts. Christa
has 13 years of AV industry experience. She became a Certified Technology Specialist™ (CTS) in 2010 and holds many AV manufacturer certifications. Christa is currently studying for her CTS-Design exam.
One of the common challenges for sales and marketing teams is understanding a company’s products and services due to the highly technical nature of AV. Christa brings proven technical abilities and frontline experience working with AV customers. Christa’s achievements include being recognized by Commercial Integrator as a Top 40 Influencer under 40 in 2015, as well as one of 103 #AVTweeps You Must Follow on Twitter. She was named a Power Player by Systems Contractor News, honoring exemplary women in the industry, and she was one of three women presented with the Women in AV (WAVE) Business and Leadership Conference Award in 2015.
In the early days of my social media career, I worked with smaller clients who were worried and reluctant. They knew they wanted to be seen and heard in the big, wide world of the web, but even though they hired a professional to navigate, they still feared it would swallow them whole. They worried they would be exposed to the competition. They were concerned about how they would manage their reputations. Mostly, though, they were afraid of making mistakes. I learned to assure them that they would certainly make blunders and bloopers. Then I assured them there are ways to mitigate them. Sometimes you even come out better than had you avoided a mess in the first place.