385.263.1523 info@pivotslc.com

The AV Marketer

    Susan LaPoint

    Susan is the content manager and social media strategist at Pivot Communications. You can read more from her on LinkedIn or Twitter @susanlapoint.
    Find me on:

    Recent Posts

    7 Ways to Be More Human in Your Email Marketing

    Posted by Susan LaPoint on Aug 26, 2019 3:16:30 PM

    Long before Siri and Alexa were on the scene as chatbots trying to act human, marketers were busy being humans trying to act like robots.

    Read More →

    Topics: technology marketing, email marketing

    How to Get Your Blog Readers to Take Action

    Posted by Susan LaPoint on Jun 3, 2019 11:00:00 AM

    You’ve started reading an article about 3 ways to increase your ROI when a notification pops up about another article—"10 Ways to Gain 100,000 Followers.” You’ve been thinking about your follower count, so you save the first article, just like you’ve saved dozens of others you plan to get to one day.

    Read More →

    Topics: online engagement, blogging

    Training Tips: How to Get in Shape for Social Media

    Posted by Susan LaPoint on Aug 23, 2018 11:56:58 AM

    One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.

    You slowly piece together the fact that your company’s Twitter account has not only been taken over by some unauthorized person or group, but they have been posting offensive messages all night.
     

    You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.

    Read More →

    Topics: Social, social media for business, social media marketing, HubSpot