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The AV Marketer

    Susan LaPoint

    Susan is the content manager and social media strategist at Pivot Communications. You can read more from her on LinkedIn or Twitter @susanlapoint.
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    Recent Posts

    7 Ways to Be More Human in Your Email Marketing

    Posted by Susan LaPoint on Aug 26, 2019 3:16:30 PM

    Long before Siri and Alexa were on the scene as chatbots trying to act human, marketers were busy being humans trying to act like robots.

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    Topics: technology marketing, email marketing

    How to Get Your Blog Readers to Take Action

    Posted by Susan LaPoint on Jun 3, 2019 11:00:00 AM

    You’ve started reading an article about 3 ways to increase your ROI when a notification pops up about another article—"10 Ways to Gain 100,000 Followers.” You’ve been thinking about your follower count, so you save the first article, just like you’ve saved dozens of others you plan to get to one day.

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    Topics: online engagement, blogging

    Training Tips: How to Get in Shape for Social Media

    Posted by Susan LaPoint on Aug 23, 2018 11:56:58 AM

    One morning you get to work and notice you've gotten a lot more notifications than usual. And they're still coming in. They’re coming in emails and in alerts from social media—which is your responsibility since your employer thought it would be an easy side task.

    You slowly piece together the fact that your company’s Twitter account has not only been taken over by some unauthorized person or group, but they have been posting offensive messages all night.

    You panic. You have not been trained for this and have not even considered the possibility. You don’t have a day-to-day strategy let alone a crisis management plan.

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    Topics: Social, social media for business, social media marketing, HubSpot

    4 Ways to Use Facebook for Professional Purposes

    Posted by Susan LaPoint on May 16, 2017 10:54:55 AM

    If you’re looking for cat memes, personality quizzes, and old high school friends, you know Facebook is the virtual place to go. But did you know many people are also using it for business?

    In HubSpot’s State of Inbound 2017 report, 74% of survey respondents said they use Facebook for professional purposes—not that far off from the 78% who said they use LinkedIn for professional reasons.

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    Topics: social media, Facebook, social media for business

    15 Ways to Beat Writer's Block in Your Content Marketing

    Posted by Susan LaPoint on Feb 6, 2017 4:36:15 PM

    Content creation is the process of conjuring up material. Somehow. Some way. When you’re in a constant state of production, you need a constant stream of ideas. Where will those ideas come from, and—maybe more crucial—how do you keep your ideas fresh? 

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    Topics: content marketing, audiovisual industry, technology marketing

    Prime Time: The Argument for a 30-Hour Workweek

    Posted by Susan LaPoint on May 2, 2016 7:30:00 AM

    We have a few people over 40 on our team, and I’m happy to say I’m one of them. So when I saw this article titled, “Three-day working week 'optimal for over-40s,'” I was intrigued but also wary because ageism is widespread in business. Essentially, the article described a study of workers over 40, in which they were scored on mental tasks. Researchers looked at accuracy, brain stimulation, stress, exhaustion, etc. They concluded that the optimal workweek for those over 40 is somewhere between 25 to 35 hours a week, though work quality seems to decline slightly after 25 hours.

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    Get Social or Get Left in the Dust

    Posted by Susan LaPoint on Apr 13, 2016 10:03:32 AM

    Like a tree crashing in the forest, if your product drops and no one shares it on social media, it’s like it never happened. You may get some sales through standard means, but to really count now, you need a strong social media presence.

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    Topics: Social, Technology

    Pivot Communications Appoints AV ‘Power Player’ as New Client Services Manager

    Posted by Susan LaPoint on Mar 23, 2016 12:02:19 PM

     Christa Bender Joins Growing AV/Tech Marketing Agency

    Salt Lake City, UT – Pivot Communications (www.pivotslc.com) announced today that Christa Bender has joined Pivot to support its growing list of accounts. Christa
    has 13 years of AV industry experience. She became a Certified Technology Specialist™ (CTS) in 2010 and holds many AV manufacturer certifications. Christa is currently studying for her CTS-Design exam.

    One of the common challenges for sales and marketing teams is understanding a company’s products and services due to the highly technical nature of AV. Christa brings proven technical abilities and frontline experience working with AV customers. Christa’s achievements include being recognized by Commercial Integrator as a Top 40 Influencer under 40 in 2015, as well as one of 103 #AVTweeps You Must Follow on Twitter. She was named a Power Player by Systems Contractor News, honoring exemplary women in the industry, and she was one of three women presented with the Women in AV (WAVE) Business and Leadership Conference Award in 2015.

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    Topics: Insider, AV

    How to Survive a Social Media Mishap

    Posted by Susan LaPoint on Apr 7, 2015 9:33:00 AM

    In the early days of my social media career, I worked with smaller clients who were worried and reluctant. They knew they wanted to be seen and heard in the big, wide world of the web, but even though they hired a professional to navigate, they still feared it would swallow them whole. They worried they would be exposed to the competition. They were concerned about how they would manage their reputations. Mostly, though, they were afraid of making mistakes. I learned to assure them that they would certainly make blunders and bloopers. Then I assured them there are ways to mitigate them. Sometimes you even come out better than had you avoided a mess in the first place.

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    Topics: Social