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The AV Marketer

    5 Tips For Writing Marketing Emails That Get Results

    Posted by Frances Johnson on May 26, 2017 10:49:30 AM

    Despite increased marketing opportunities on social media, email still outperforms social media when it comes to nurturing sales leads and converting them into paying customers. According to one study email is up to six times more effective than social media. But not just any old email will do. To get the most out of your emails, think beyond just open rates and consider how your marketing emails can engage your customer and create dollars-and-cents results. Here are a few ideas to get you started.

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    Topics: sales leads, online sales, email marketing, writing emails that convert, buyer conversion process, lead nurturing

    4 Ways to Use Facebook for Professional Purposes

    Posted by Susan LaPoint on May 16, 2017 10:54:55 AM

    If you’re looking for cat memes, personality quizzes, and old high school friends, you know Facebook is the virtual place to go. But did you know many people are also using it for business?

    In HubSpot’s State of Inbound 2017 report, 74% of survey respondents said they use Facebook for professional purposes—not that far off from the 78% who said they use LinkedIn for professional reasons.

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    Topics: Facebook, social media for business, social media