Blog

Why Rebrand?

Posted by Christa Bender on May 12, 2016 9:00:00 AM

There are many reasons a company may choose to rebrand. If a company wants to change its image or simply maintained the same ownership and look for a number of years, outdated imagery may need to be replaced with modern images, packaging, logos—even name—etc. The rebranding of the company can be permanent, or it can be for a set period of time.

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Topics: rebranding, branding

After Technology Buyers? Why Constant Contact Could Be Holding You Back.

Posted by Jane Johnson on May 10, 2016 10:00:00 AM

Using Constant Contact is like riding a bike with training wheels. You probably won’t crash but you won’t get anywhere very fast either. When the rest of technical marketers are driving cars with built-in GPS, exceptional fuel economy, and full in-dashboard diagnostic systems, you can bet they’ll get to the party where all the technology buyers are well before you do.

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Topics: marketing automation, technology buyer

Prime Time: The Argument for a 30-Hour Workweek

Posted by Susan LaPoint on May 2, 2016 9:30:00 AM

We have a few people over 40 on our team, and I’m happy to say I’m one of them. So when I saw this article titled, “Three-day working week 'optimal for over-40s,'” I was intrigued but also wary because ageism is widespread in business. Essentially, the article described a study of workers over 40, in which they were scored on mental tasks. Researchers looked at accuracy, brain stimulation, stress, exhaustion, etc. They concluded that the optimal workweek for those over 40 is somewhere between 25 to 35 hours a week, though work quality seems to decline slightly after 25 hours.

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On Technology, Ethics and “How to Stop Your Robot Cooking Your Cat”

Posted by Guest Blogger, Corey Moss on Apr 25, 2016 1:00:00 PM

Every once in a while I see excellent posts on Facebook from some of the newsfeeds that I like—Ars Technica and Digital Trends, for example, and there are times when I will go as far as to take these posts and create a blog based on the content. Recently, while I was out doing a few things, this one popped up from a good friend, the Managing Partner of a known AV industry communications and content creation firm (who likes to pose some interesting "challenges" for me):

So I decided to take a stab at this one (actually, I can hardly resist) —call it a bit "off-the-beaten technology path" blog thesis...

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The Wonderful World of Pivot

Posted by Christa Bender on Apr 25, 2016 8:00:00 AM

I assume that if you are reading this blog that you know I have been a Pivot employee for a month now. If you missed that tidbit of exciting news, you can read about my first week at Pivot or you can read the Pivot press release that describes my position and value to the team.

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Pivot Your Periscope

Posted by Christa Bender on Apr 22, 2016 12:00:00 PM

Periscope turned one year old in March. If you do not know what Periscope is, it is a live streaming video mobile app. Periscope allows you to become your own broadcasting station as you stream video and audio to any viewers who join your live broadcast.

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Topics: social media, mobile apps, product reviews, Technology, mobile video app

Get Social or Get Left in the Dust

Posted by Susan LaPoint on Apr 13, 2016 12:03:32 PM

Like a tree crashing in the forest, if your product drops and no one shares it on social media, it’s like it never happened. You may get some sales through standard means, but to really count now, you need a strong social media presence.

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Topics: Social, Technology

What Role do AI and IoT Devices Play in Your Life?

Posted by Christa Bender on Apr 8, 2016 10:00:00 AM

Most of us have a computer in our pockets, yes I am talking about your cellphone. Our smartphones allow us to do many things – update our calendars, call/text/email contacts, surf the web, or interact with one of thousands of apps. The more we use our smartphones and other smart devices, the more we want them to be intuitive and be able to interact with us, thereby making the transaction we are trying to complete even easier.

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Topics: IoT

Milestone AV Technologies Adds Vaddio to Their Offerings

Posted by Christa Bender on Apr 5, 2016 10:34:12 AM

In news that is bound to make heads spin, Milestone AV Technologies announced it has acquired Vaddio, a global manufacturer of PTZ cameras, professional AV solutions, and unified communication and collaboration solutions. Vaddio joins other well-known brands such as Chief, Da-Lite, SANUS, and Projecta as part of the Milestone AV Technology family.

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My First Week with Pivot Communications

Posted by Christa Bender on Mar 28, 2016 1:44:46 PM

 
If you missed the exciting press release from earlier this week, I am working for Pivot Communications! No, this is not my first job, but it is the first job where I am a remote employee. However, just because I am a remote employee does not mean that I am not connected with the rest of my team members. My virtual connection does not simply go from Pennsylvania to Utah—it is limitless in its reach as Pivot has clients located around the country.

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